Business To Television

ieB2T (Business to Television) With the popularization of Interactive Television (iTV) Services, a new era of Television Commerce (t-commerce) will soon be offered with every interactive television channel. The way we see it, both iTV operators and suppliers will demand strong support in the development of interactive television store-fronts to provide shopping facitilies to television viewers. Television shopping will become a customary behavior of the general public and t-commerce will become one of the most powerful marketing channel. Sooner or later, any channel could and would become a shopping channel, and most of the B2C commerce transactions would be done via t-commerce.